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Digital

Social storytelling

Feed are a freshly launched social media and content creation agency. Their spirit is young and vibrant but it’s backed up by expertise, and they can call on the contacts and resources of renowned sister agency Sauce Communications, making them the best-connected social agency in London. The logo is a living, breathing representation of the word ‘Feed’, constantly in a state of transition, scrolling as a user would on their phone, tablet or computer.

The website is made up of three ‘feeds’, one that is message led, another that showcases images from case studies and a third made up of an animated version of the logo. The behaviour of the logo is linked to how the user interacts with the site and scrolls up and down as they do.
As another nod to the world of social media, rolling over an image on the website reveals an emoji relevant to that particular project. And if left to its own devices, the website is gradually taken over by emojis.