Projects

Studio

Contact

Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

Orrery

YES

Apartmental concept store

Holmes Hotel

Bennani Lighting

Westminster Fire Station

Planet

Mother

Blind

Zip

Azure

Alterego

Yesterday

Memories

Craft

Perverse

Lifetime

Reality

Mistakes

Means

February

Bread

Breakfast

Guts

Error

Rational

Acid

Caviar

Fluff

Lobster

Wonder

Solar

Sensory

Petals

Blobby

Freedom

Optimist

Creation

Experiment

Cracks

End

Backwards

Souvenir

Tongue

History

Perforate

Socket

Dummy

DutchScot

Area

Design

Breadth

Naming
Strategy
Identity
Print
Digital
Art Direction

Thinking & dreaming & more

Formerly Jona Hoad Design, Hoad & More create lighting, amongst other things. They build installations as well as products and are as passionate about thinking and dreaming as they are about making and implementing. The new identity started with a name change, ‘Hoad & More’ reflects not only their collaborative way of working but also the varied nature of their projects, from beautiful switches to large-scale chandeliers. To emphasise these qualities we created an ampersand at the heart of the logo and used ‘& more’ as a suffix on items such as business cards.

Stationery is printed on a deliberately varied selection of stocks to represent Hoad & More’s explorative use of materials. All elements are foil blocked in a matt white foil.
Continuation sheets playfully make use of the ‘& more’ suffix.
A series of short films was commissioned, each one focussing on a specific aspect of the Hoad & More process.
The website is designed to be deliberately explorative, with an element of  ‘& more’ as you rollover the messaging on the homepage, revealing short films and imagery. Page transitions have a layered feel to emphasise this feeling of discovery.
Homepage
Product gallery
Product gallery
Case study page
Case study page
Case study page
'About' page
We worked closely with the team at Hoad & More, providing detailed presentation templates and style guides for them to work with the brand in-house.