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Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

Orrery

YES

Apartmental concept store

Holmes Hotel

Bennani Lighting

Westminster Fire Station

Planet

Mother

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Zip

Azure

Alterego

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Craft

Perverse

Lifetime

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February

Bread

Breakfast

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Error

Rational

Acid

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Cracks

End

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Souvenir

Tongue

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Perforate

Socket

Dummy

DutchScot

Area

Workspaces

Breadth

Strategy
Identity
Print
Art Direction
Copywriting

Redefining the workplace

The Workroom curates drop-in workspaces in beautiful restaurants where people can think, meet, work and get things done. The identity is designed to blur the lines between work and play, redefining not only the workplace but work itself. We created a logo where the word ‘work’ can be replaced with a series of messages and imagery. This ‘window’ in the logo becomes a showcase for the diversity of interiors, professions and uses to be found in these extraordinary spaces.

At the heart of the brand are a series of images that playfully combine the worlds of food and work. 
Juxtaposing a digital platform with an analogue medium, a mini newspaper was created to launch The Workroom at a series of events.
The branded phrases and imagery are used in sequence to create longer narratives for use online and in social media.
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